Blitz Marketing – Simple Ways to Make Your Business a Household
Word Fast, Cheap, and Easy!

“Over the years,” Dr. Lynda Falkenstein tells us that she’s “seen hundreds—probably thousands of businesses that have a great niche. But even with that niche they are barely getting by. The reason? They’re invisible. A great niche without a delivery system that can make you and/or your widget a household word is useless.” In this webinar you will learn how to create that system—marketing strategies—that put you in front of the right people over and over and over again. Best of all, these are marketing strategies that are often low or no cost.
Featured expert: Dr. Lynda Falkenstein, author of NICHECRAFT: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out! and host of the Claim Your Niche Webinar Series.
Cost: No charge, Chamber of Commerce and Downtown Association Members. ($99 non-members).

Using 21st Century Technology to Generate Profits—in any Economy!

Internet, phone, remote access, security… Communications technology can feel overwhelming. Do I need a T1, broadband, or DSL and what’s the difference? What is “fiber optics” and what does that mean to my business? How do I capitalize on e-commerce with a 24/7/365 storefront? How do I determine the different communications options for my business and how do I even know what questions to ask?
Join us for a webinar that will help you sort out the different communications options for your business and arm you with the knowledge and tools you need to make informed decisions. We’ll talk about Data, Telephony, Mobile office and Wireless, the different types of data lines and how to optimize your business presence online. We’ll also answer your questions about shared content and securing data to protect your customer information.
Featured experts: Jeremy Hankins and Russ Maughan from Comcast Business Services bring a combined 22 years of industry experience with several Fortune 500 companies, specializing in wireless and wired communications. Currently dedicated to communications solutions for Small to Mid-Sized local business owners, Jeremy and Russ will wade through the myths and misconceptions to help you make educated decisions when it comes to your business technology needs.
Cost: No charge. Chamber of Commerce and Downtown Association Members. ($99 non-members).

Networking Done Right:  Your Key to Success in Topsy-Turvy Times

Fact: 70 percent of business is found through networking! Needless to say, effective networking is vital to your continued business success. The operative word here, of course, is effective. That can mean remembering to use the “tried and the true.” But it also requires going beyond what has always been done—being creative. Thinking in ways that aren’t ordinary. Or, simply adding a memorable polish to what has always been done…
In this important webinar, our special guest, John Erdman, will share best kept secrets about how to make networking really work for you. Important at any time, this subject is even more critical in today’s volatile and uncertain economic environment.
Featured expert: John Erdman, CEO of the Woodinville Chamber of Commerce, has written and spoken extensively throughout the country about networking and its role in business development. Most importantly, he has guided scores of others to greater success using the strategies he will share with you during Networking Done Right!
Cost: No charge. Chamber of Commerce and Downtown Association Members. ($99 non-members).

eMarketing—Standing Out...in the In-Box!

Your customers receive hundreds of emails every week. Some of them get that many in a day. So how does your email stand a chance of standing out and getting opened, much less even getting read? In today’s e-driven world, the answer to that question may make the difference between a healthy business and one sputtering along. The difference between working smarter or wasting time and money. No one can afford the latter.
In this fast-paced, information-filled webinar, Carolyn Gardner, Director of Customer Experience at Sitebrand (Ottawa, Ca) will share eye-opening tips guaranteed to get people not just opening your emails but reading them with enthusiasm and respect.
Featured expert: Carolyn Gardner brings 17 years experience in corporate marketing and communications to her role as Director, e-Marketing Services at Sitebrand. Prior to Sitebrand's 2007 acquisition of Cardcommunications, a successful e-marketing firm founded by Carolyn in 2001, she held marketing positions at GotMarketing, Entrust Technologies and Corel Corporation.
Cost: No charge, Chamber of Commerce and Downtown Association Members. ($99 non-members).

Carolyn Gardner

The Ultimate Marketing Machine—Write Your Own Book!

Me write a book? You gotta be kidding! And, besides, what does a book have to do with making my business more profitable? I’m definitely not kidding. Couldn’t be more serious. Regardless of the size of your business or what you’re selling, a book can be the single most powerful marketing tool you’ll ever use. A book gives you access to free media and credibility that is unsurpassed by any other marketing strategy.
And, yes, you can write your own book. Register for this important webinar now and learn not only why but how you can write and self-publish a book that will make you and your product or service household words. If you doubt the importance of this strategy, remember that people throw away brochures. They never throw away a book.
Featured expert: Dr. Lynda Falkenstein, author of NICHECRAFT: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out! and host of the Claim Your Niche Webinar Series.
Cost: No charge, Chamber of Commerce and Downtown Association Members. ($99 non-members).

Technology: Making it Your Best Friend in Uncertain Times

Doing business isn’t what it used to be. That’s for sure. Opportunities have never been greater. That’s right. Even in a down economy, today’s technology allows you to reach customers in exciting new and creative ways. Sign up now for this exceptional webinar and learn how social networking, blogs, podcasts, ecommerce, video, squeeze-paging, and more can add to your bottom line now! Most of all, you’ll get cutting-edge tips how to maximize the power of your website, truly making it an engine that can drive your business.
Featured expert: Kyle Sexton, Director, Membership Services, Salem Area Chamber of Commerce and Founder, FastChamber.com.
Cost: No charge, Chamber of Commerce and Downtown Association Members. ($99 non-members).

Claim Your Niche—Nine Steps to a Lucrative Business in Any Economy!

Been on that proverbial niche hunt. Trying to figure out how to distinguish your business from the rest of the pack? Hoping you can survive the topsy-turvy economy? Want more of the right people calling you up? Worried about the competition taking your market share? Wish people would think about your widget first and price second? If any of these sounds familiar, don’t waste a second registering for this classic webinar. In this single session you’ll learn how to use a Nine Step Process guaranteed to help you build a lucrative and enduring business both in the best and worst of times.
Featured expert: Dr. Lynda Falkenstein, author of NICHECRAFT: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out. Dr. Falkenstein is CEO of Falkenstein Learning Corporation and Host of Claim Your Niche Webinars.
Cost: No charge, Chamber of Commerce and Downtown Association Members. ($99 non-members).

Jon Stewart or Oprah: What’s Your Website Personality?

Your website talks to people with words, images ,offers, features, and design – but is it the language your customers understand? Learn the 4 types of people browsing your site and how to adjust your design, features, and messaging to best communicate with them. Also, learn 4 creative ways marketers are talking the customers’ individual language. This webinar great for all businesses but if you’re an e-marketer, this is for you!
Featured expert: Jason Billingsley, VP Innovation, Elastic Path Software.
Cost: No charge, Chamber of Commerce and Downtown Association Members. ($99 non-members).

Jason Billingsley

Networking Your Niche: Monthly Webinar Networking Session

Join us for the first of our on-going monthly networking sessions. Meet other business people from throughout the region, share your niche, get great ideas, and extend your own market reach. Our agenda will include: Round-robin Introductions, including description of your niche, a question you would like others to help you answer, and lots of free advice! A perfect way to meet and talk with others beyond your immediate locale.
      Featured expert:  Dr. Lynda Falkenstein, author of NICHECRAFT: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out! and host of the Claim Your Niche Webinar Series.
      Cost: No charge, Participating Chambers of Commerce and Downtown Association Members. ($99 non-members).

When the Going Gets Rough, the Tough Get Going—Business
Survival in Uncertain Times.

If you’ve been in business for more than a day, you know that along with the great “ups” come the uncomfortable “downs,” as well. Some of those downs you may have encouraged through mistakes you wouldn’t want to repeat. Others, however, such as a floundering economy, housing crisis, international uncertainty, are simply facts of life that you have to deal with if you want to stay profitable, much less even stay in business. The question then is HOW? How to navigate what sometimes may seem like very murky, uncertain waters? What business tactics? What personal qualities to call upon?
Featured expert: In this very special webinar, Stephen Wymer, Director of Business Development, SELCO Community Credit Union, will share insights he’s gained over many years working with businesses of all sizes. 
      Cost: No charge, Participating Chambers of Commerce and Downtown Association Members. ($99 non-members).

Guarding Your Online Security: Protecting Your Business Against Viruses, Hackers, and Worse!

Gone are the carefree days of unlocked doors and leaving your bike in your front yard overnight. As we’ve entered the digital age, security online is a top concern. Everywhere you turn there are stories of viruses and hackers, natural disasters and online security issues. How do you protect your business and customer data and make sure your e-mails are secure? Our panel of online security experts are here to help you wade through all the issues and give you the tools you need to secure your business online. Please join Evosus. Cobalt Services, InFlow Sytems and CCSI for this essential webinar to help you protect your business, your customers and yourself. .
      Hosted By:  Dr. Lynda Falkenstein, author of NICHECRAFT: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out! and host of the Claim Your Niche Webinar Series.
      Cost: No charge, Participating Chambers of Commerce and Downtown Association Members. ($99 non-members).

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