Meet "The Niche Doctor" 
 
I am so pleased you have found your way to my website and hope you find your visit here valuable, both personally and professionally.
      Over the years one of the most persistent, indeed predictable questions I am asked, is "how did you get into your business?" That is, "how did you get your niche?" I have decided to use this introductory page to share my story with you.
      Like so many people, my early professional years were successful, at least by external standards. Whether I was managing a large project for the American Bar Association, developing a law-related education project for the University where I was a professor or developing a program for educators when I was a curriculum specialist in what now seems like another lifetime, or even completing my doctorate at Stanford University, I always "excelled." 
      But I had a very disquieting secret. I knew my career and life to that point had been mindless. Not without value, but without intention. I was dutifully going down a path I had not consciously chosen. I also knew it was neither deeply satisfying nor personally rewarding. I knew there was more; the problem was I didn’t know what it was. And worse yet, I didn’t know how to get there. What I did know was I needed to create something that would give me personal happiness, autonomy, and financial independence. If you will, I needed to create my own niche. Thus, in the early eighties I launched my own consulting business. From the beginning, my goal was to save others the pain and aggravation of wasting time and money resulting from an unfocused, all-over-the map existence.
      But another ingredient soon entered the picture and that ingredient has made my own personal and business niche complete. It is expressed in the sub-title of my first edition, NICHECRAFT™. That subtitle, "The Art of Being Special" grew out of my repeated observations of individuals and businesses working hard, being honest, producing excellent products--but alas, not achieving their own goals. The fact is, I increasingly heard myself saying to them, "This is all very nice and interesting and even excellent. But so what? What is Special? What are you doing that distinguishes you from everyone else?" At the same time I looked around and saw an extraordinary number of my own clients who had achieved unparalleled success with their careers and businesses. Then and there I consciously decided to "unpack" the process I had been using with those clients, both individual and corporate--the process that guided them to their goals and ambitions. The result of that "unpacking" was my nine-step process for creating what I today refer to as "the good niche." The kind that takes you where you want to go, that is intentional that someone else wants, and that can evolve. Perhaps best of all, it’s a niche that builds from a position of strength. Whether you are creating your business, professional, or personal niche, you start with your richest capital resources.
      So, today when we work with clients, whatever size firm, it is that position of strength philosophy we start with. From there we move through my nine-step process creating the niche that takes you and/or your company where you want to go. Unlike many years ago, it is easy for me to articulate my niche. It is one I live and love. My niche is helping others achieve their niche.

      With best wishes from Niche World Headquarters,
      Dr. Lynda C. Falkenstein

About the Company

Today the Falkenstein organization proudly takes our Founder’s message about achieving focus with purpose to individual clients and large organizations worldwide. Through the wonders of electronic communication our network has grown very deep in literally every corner of the globe.

A summary of the company’s major service and product categories include:
  • Seminars and training programs. Offered on-site, online, and through tele-classes, or at our Corporate Headquarters in Portland, Oregon. To date, more than 100,000 people world-wide have experienced Dr. Lynda’s programs.
  • Tele-classes. All our major programs are available via telephone conferencing and/or combination on-line communication.
  • Private consultation. Individuals and large organizations seeking to establish or refine an existing niche achieve their goals through private consultation with Dr. Falkenstein or one of the company’s highly trained and fully certified professional associates.
  • Professional certification. An extraordinary opportunity for independent trainers and organizations wishing to use Dr. Falkenstein’s acclaimed nine-step process for achieving focus. Certification programs are conducted exclusively via our state-of-the-art tele-bridge technology. This means wherever in the world you live, certification is as close as your telephone.
  • Books, audiotapes, and a full range of rich support materials are available in our Niche Store to help you and your organization create the kind of niche that drives your business or serves as the core of your always evolving career.
  • Through Falkenstein Learning Corporation, we are able to provide even more specific support to your organization’s niche. In addition to Dr. Lynda Falkenstein, "The Niche Doctor," we have an extraordinary faculty, each with unparalleled expertise and experiences within their own niche.

If at any time you have questions concerning our products, seminars, consulting and other professional services, just send us a quick Email and you will receive a prompt reply. You may also contact us by calling 503.228.6776 or FAX 503.296.9012.

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