Meet “The Niche Doctor”

Lynda Falkenstein

Dr. Lynda Falkenstein aka “The Niche Doctor” is widely recognized as the foremost authority in the process of getting focused — of creating the niche that separates you from the rest of the pack. Throughout her distinguished career, Dr. Falkenstein has written extensively, with Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out, Don’t Just Retire: Reformat!, and Graduate & Go! and Graduate & Go! The College Grad’s Ultimate Guide to Landing the Job You Love, among her widely praised books.

With columns appearing regularly around the country — print and online — Dr. Falkenstein is often quoted in such distinguished titles as The Wall Street Journal, Ticker, Entrepreneur, Inc., Money Magazine and a host of other important trade and professional publications. Additionally, she has traveled to nearly every corner of the planet having presented keynote addresses and seminars to at least 250,000 people — from home base in Portland, Or. to Canada to New York to Australia to Singapore to Malaysia and points in between. Today, she enjoys sharing her most popular programs via live and on-demand webinars and is looking forward to Fall 2014 when they will also be available via state-of-the art, online modules.

Before starting Falkenstein Resources, Dr. Falkenstein served on the staff of the American Bar Association and later was a university professor. Her doctorate is from Stanford University, where she focused on the process of change. She proudly says that the reason her programs work is that they are based on a sound theoretical framework. They are, in fact, the practical application of her doctoral research, melded with years of old-fashioned, real-world experience.

She resides in Portland with her husband and their two cats.


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