This section of our website is devoted exclusively to concerns and needs of the franchise professional. Here you will find tips, courses for your professional enrichment, and other important resources all intended to help you guide your franchise operation to even greater success. We hope you find your visit useful and that you will return many times in the future.


FAN MAIL from Franchise Professionals
    The course opened my eyes to why initiatives within our organization have not achieved the expected results. The six Stages of Innovation will prove invaluable in our future. This course also makes you really think about your business as it is today, where you want to be in the future and what you have to do to achieve your dream. The reinforcement for me is that it's cyclical ... the 9 Steps to Business Success will become the foundation to my dreams both in my professional and personal lives.
    Cyndi Framme, CTS & CPC, CFE
    Vice-President, Business Development,
    EXPRESS PERSONNEL SERVICES


    My company and I have already benefited ... ideas will be incorporated into our long-term planning. I am a Nicheaholic for life.... gave me ... focus to achieve and more importantly maintain our niche.... you definitely gave me the 13th and 14th donut.
    Andy Neuman, CFE
    Chief Operating Officer
    THE HANDYMAN CONNECTION


    A wealth of information....The program was extremely helpful both personally and professionally.
    Rudy Frederico, CFE
    Director of Franchise Support
    ACE CASH EXPRESS



 Seminars for Franchise Professionals
with Dr. Lynda Falkenstein

Using Your Market Niche to Get Focused,
Get Noticed, & Get Customers!
 Making your company the market leader
in nine simple steps 

Learn how to:
  • Refine your market niche in nine simple steps.
  • Communicate your niche within the system and to customers.
  • Eliminate the competition "without bloodshed."
  • Distinguish your franchise from all others within the industry.
  • Identify trends and niche opportunities capable of achieving the company's most important goals and objectives.
  • Increase the company's sales and profits by playing to its strengths.
  • Learn marketing strategies that make your company perceived as the only game in town.
  • Become a household word among the right clients and customers.
  • Support on an on-going basis the process of keeping and maintaining the good niche or focus - the kind that takes the company where it needs to go and is perceived as special, singular, unique, one-of-a-kind in the marketplace.
  • And much, much more!

Call (503) 228-6776 for Class Dates


Marketing Strategies That Make & Keep
Your Franchise a Household Word
In nearly all situations, the best marketing strategies cost the least. This class will teach you the most powerful and practical, low-cost strategies for quickly making yourself and your niche household words. In addition to learning specific strategies, you will apply that knowledge by developing a step-by-step plan capable of being implemented upon conclusion of the class. Your plan will be critiqued by other class members as well as the "Niche Doctor," Dr. Lynda Falkenstein.

Call (503) 228-6776 for Class Dates

 

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