Find out what kind of shape your own niche is in by completing the niche check-up below. It's easy. Just click "yes" or "no" for each question below. You will receive your score as soon as you complete the test! Good niche. 1: Am I (my business) perceived as the only game in town? YesNo 2: Do people consider my service first and price later? YesNo 3: Am I perceived as sufficiently special that prospective clients/customers can tell me apart from the masses of otherwise excellent professionals in similar fields? YesNo 4: Do I know clearly who my target clients are? YesNo 5: Do I know who my target clients are not? YesNo 6: Am I prepared to turn down certain kinds of business if it detracts from my niche? YesNo 7: Can clients tell what I stand for? YesNo 8: Is my niche refining/evolving all the time? YesNo 9: Is my niche one that a prospective audience wants? YesNo 10: Do I have a plan and delivery system that can effectively convey to the right audience the need for my niche? YesNo 11: Do I know the life-cycle of my niche? YesNo 12: Can my niche be "rolled out" into a variety of products or services (profit centers)? YesNo 13: Do I have a sense of passion and focused energy with respect to my niche? YesNo 14: Does my niche feel comfortable, natural - almost "hand-in-glove?" YesNo 15: Will my niche(s) take me where I want to go: that is, will the niche actively contribute to achieving the goals I have set out? YesNo 16: Do I know what my clients most important goals really are? YesNo 17: Do my clients truly believe I am committed to what they perceive to be their best interests? YesNo
© 2002 Dr. Lynda Falkenstein No part of this document may be reproduced in part or in whole, in print, non-print, electronically or any other means, without express written permission from the author.