NICHECRAFT Self-Test  

Find out what kind of shape your own niche is in by completing the niche check-up below. It's easy. Just click "yes" or "no" for each question below. You will receive your score as soon as you complete the test! Good niche.

1: Am I (my business) perceived as the only game in town?
     YesNo

2: Do people consider my service first and price later?
     YesNo

3: Am I perceived as sufficiently special that prospective clients/customers can tell me apart from
     the masses of otherwise excellent professionals in similar fields?
     
YesNo

4: Do I know clearly who my target clients are?
     YesNo

5: Do I know who my target clients are not?
     YesNo

6: Am I prepared to turn down certain kinds of business if it detracts from my niche?
     YesNo

7: Can clients tell what I stand for?
     YesNo

8: Is my niche refining/evolving all the time?
     YesNo

9: Is my niche one that a prospective audience wants?
     YesNo

10: Do I have a plan and delivery system that can effectively convey to the right audience the need 
       for my niche?
      
YesNo

11: Do I know the life-cycle of my niche?
     YesNo

12: Can my niche be "rolled out" into a variety of products or services (profit centers)?
     YesNo

13: Do I have a sense of passion and focused energy with respect to my niche?
     YesNo

14: Does my niche feel comfortable, natural - almost "hand-in-glove?"
     YesNo

15: Will my niche(s) take me where I want to go: that is, will the niche actively contribute to achieving the goals I have set out?
     YesNo

16: Do I know what my clients most important goals really are?
     YesNo

17: Do my clients truly believe I am committed to what they perceive to be their best interests?
     YesNo

© 2002 Dr. Lynda Falkenstein
No part of this document may be reproduced in part or in whole, in print, non-print,  electronically or any other means, without express written permission from the author.