FAN MAIL from Financial Service Professionals

       Dr. Lynda Falkenstein's book NICHECRAFT™: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out, and her overall approach totally transformed our business ... Reading her book, alone, made a huge difference in our way of thinking and gave us the courage to move forward with things we knew we should do ... Without question, her approach played a significant role in the success we enjoy today.
    I would tell any financial service professional who wants to be successful in today's turbulent world, Dr. Falkenstein's program is a must ... don't leave home without it!
    Mike Crawford, CFP,
    Founder & CEO,
    LIFEPLAN FINANCIAL GROUP

    In 20 years of studying and marketing in this business, Dr. Lynda Falkenstein's NICHECRAFT™ process is one of the most useful I have ever seen ... practical ... step-by-step. Definitely the premier message that we need to hear and implement in our practices today.
    Tom Livergood, CFP & President,
    FAMILY OFFICE MANAGEMENT

    I would strongly recommend Dr. Falkenstein's book and seminar to entrepreneurs and other business people who are working to be amongst the elite in their industries. I loved Dr. Lynda's clear message ... her message spoke to me, reminding me of where I'm going and what I'm striving for: to be among the best, the sought after, and the unique. 
    Wendy K. Theetge,
    Financial Consultant,
    MERRILL LYNCH

Niche Doctor's Bio

Dr. Lynda Falkenstein, author of internationally acclaimed NICHECRAFT™: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out, is the foremost authority on creating the niche that protects you and your business in any economy. President of Falkenstein Learning Corporation, Dr. Falkenstein has defined a critical 9-step process for achieving focus that generates profits and growth by identifying opportunities even in the harshest of economic downturns or the wildest of technological changes. Her private clients are located throughout the world and range from multi-national organizations to fast-moving start-ups.
    Dr. Falkenstein's seminars and training programs are presented worldwide Additionally, her columns and interviews appear regularly in scores of respected newspapers, trade and professional publications throughout the country, including The Journal of Financial Planning, The AGF Advisory, Merrill Lynch Business Insights, Financial Planning Interactive, and The Wall Street Journal, The Rainbow (a publication of Burrell Professional Labs), SMPS Newsletter (Society for Marketing Professional Services) and many more. She is author of several important publications, including Consulting for Profit: How to Start and Grow a Profitable Consulting Practice, and Don't Just Retire: Reformat™: Turning Your Life Experiences into Prosperity and Personal Happiness. Her newest book, Lucrative Consulting: How to Build a Explosive Consulting Business NOW! is scheduled for release shortly.
    In addition to her extensive experience as a successful business owner advising other business owners, Dr. Falkenstein's background includes important research in areas related to the "diffusion of innovations," e.g. if you invent a better mousetrap, how do you get it to market. Her doctorate is from Stanford University.
    Dr. Falkenstein resides in Portland, Oregon with her husband, Michael, a feisty Maltese Terrier, and an overgrown Himalayan Cat.