You have chosen to be a part of an extraordinary and important profession. Perhaps more than any other, coaching offers opportunity for immense personal and professional reward. Because of this, literally thousands of new recruits are entering the industry annually, with the vast majority among "the best of the brightest." All this is very good news.
     As with so many things however, there is a tricky side to the picture. Just a few of the issues facing any coach serious about building a lucrative and happy business include:

• With so many excellent people already part of or just entering the profession, how do you distinguish yourself from the legions of others in your chosen field?
• How will you achieve the kind of narrow focus capable of causing the right people-and lots of them-to call you up?
• How do you protect yourself even when the external economy rocks and rolls?

     The answer to these and many other questions important for your success is a simple five-letter word: Niche. Pronounce it anyway you want-"Niche" as in itch or "Neech" as in quiche. The issue is do it! That's what this section of my website is for. Here you will find valuable resources to help you turn what you love into a viable and enduring business.
     I hope that you enjoy your visit to this section and that you will return often. As always,

     Best wishes from Niche World Headquarters,