homepage image

You might already have a terrific niche. Your focus may be clear as that proverbial bell. Or, you may, like tens of thousands of others, still be trying to get it right. You know that a tight, intentional niche – a focus that takes you where you want to go — is not an option. It’s a critical element in your success, whether personal or business. You also know that even if your niche is in fine health today, tomorrow could be a whole other story.

Most of all, if and/or when that focus changes, you want to be in charge of the next phase, whether it’s your personal life or your business. And, you are acutely aware that there is nearly always a limited and precious window of time to capitalize on a potentially great niche and the opportunity it affords. You don’t want to waste or worse yet, lose those niche possibilities. And that’s what the “Niche Doctor” and this website are about – helping you identify, develop, and protect a niche that you on a personal level and/or your business can commit to with energy and passion. Being ahead of the curve so that you are always in charge of your life and/or business.

I am very happy that you visited my website and hope you find valuable resources and tips here to assist you in achieving even greater success in your life and business.


Follow “The Niche Doctor”

What’s New

Our Professional Certification program returns better than ever. Learn More...

Follow the Niche Doctor's columns appearing in publication around the country. See Columns...

The Latest Niche News

Back By Popular Demand

The Difference a Niche Makes

"Dr. Lynda Falkenstein aka "The Niche Doctor" is a genius when it comes to helping business owners clearly identify their specialness; their differentiator. That differentiator is what has made my business so solid, so ( Read more... )


The Niche Store is open 24 hours a day.


RetireSmilingretire smiling

Visit our sister website, RetireSmiling, the global community for grown-ups.




home fb twitter linked in